By Ilana Bernstein
You see someone being bullied and want to intervene, but you don’t know what to say? To empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and nonprofit partners launched the I Am A Witness campaign. Developed pro bono by ad agency Goodby Silverstein & Partners, the campaign aims to activate the “silent majority” of kids who witness it each day and transform them from passive bystanders into a united, empowered and active collective who speak up to promote kindness.
“Sixty percent of bullying will stop in 10 seconds if someone intervenes.” —Kate Baynham, copywriter at Goodby Silverstein & Partners
That means it takes almost no time out of your day to shut down a bully, and research shows the bystander can play a pivotal role in stopping bullying. At the heart of the campaign is the I Am A Witness emoji. Teens are encouraged to show support for someone who is being bullied by posting the emoji online or through a text message.
The emoji is available for free on iPhone running iOS 9.1. and via a downloadable keyboard available in the Apple App Store and Google Play Store. The I Am A Witness keyboard holds a variety of emoticons, GIFs, stickers and messages for teens. Check out the campaign’s website at IWitnessBullying.org, and watch this video to learn more: